There is no one-size-fits-all answer when it comes to the best time to send marketing emails. It depends on your audience, industry, and business goals.

However, some general trends do emerge. For example, weekday mornings and midweek afternoons tend to see higher engagement rates than Mondays and Fridays.

Monday

The most popular time of the week for newsletter emails is on Mondays. This is mostly due to the fact that most people have just started their workday and are already checking their inboxes. In general, email engagement tends to peak between 9 AM and 10 AM with the afternoon and evening registering lower rates.

For the most part, these patterns hold true across industries and audiences. However, different types of email come with their own characteristics that should be taken into account when choosing the best day to send them.

For example, ecommerce and hospitality companies may prefer Tuesdays or Wednesdays for their marketing emails since these days are considered more productive. While software and SaaS businesses might want to focus on the latter part of the week. This is because their audiences are most likely working on projects that require them to use their products. Therefore, they might want to check their inboxes more frequently in order to stay on top of what’s happening within the company. Similarly, NGOs and nonprofits might want to focus on the earlier part of the day as their audience is often driven by a mission that makes them more inclined to read their emails.

Tuesday

If your marketing campaign is to promote an event, it might be more effective to send the email on Tuesday. People check their email not long after they’ve arrived at work, so this time is likely to see higher engagement rates.

However, if your campaign is aimed at getting a response from your recipients, Tuesday may not be the best day to send your emails. It has a high open rate but low click-to-open rates, meaning it might not get the results you’re hoping for.

While this article has looked at general trends, it’s always important to remember that each audience is different. Personalization is key and you should always be prepared to run A/B tests to see what works for your target audience. If you do, you’ll find the perfect time to send your marketing emails. Good luck! This article was written by the team at email service provider MailerLite. MailerLite is a fast, affordable email marketing platform that can help you build your brand and connect with customers. Start your free trial today.

Wednesday

When sending marketing emails, the goal is to get them read and engaged by subscribers. Otherwise, they might end up getting pushed halfway down the inbox and forgotten. To ensure that happens, brands should optimize the day and time they send their emails.

Email engagement rates differ between industries and different types of campaigns, so it’s important to take the time to analyze the data from your email platform and understand your audience. For example, ecommerce and SaaS businesses will likely have the highest engagement from their audience when they send newsletters in the morning, while NGOs and nonprofit organizations can benefit from email campaigns sent later in the afternoon.

However, general trends can be useful as a starting point and help you determine the best time to send your marketing emails for each campaign. To further increase your chances of getting a response from your audience, consider sending follow-up emails on Tuesdays or Wednesdays. These days have the highest CTRs, and your message won’t be lost in the shuffle of other emails.

Thursday

Email marketing can be a powerful tool to reach your target audience and maximize your email engagement. The timing of your emails is important and can increase or decrease the likelihood of your subscribers opening and engaging with your emails.

The best time to send marketing emails depends on the nature of your business and your audience’s daily schedules. While there are general trends that are common across industries, it’s important to understand your audience and test different times to find the optimal time for your emails.

According to CoSchedule, Thursdays are the best day to send marketing emails, followed by Tuesdays and Wednesdays. The morning hours see the highest open rates, but it’s also important to consider your audience’s preferences and the type of email you are sending. For example, a follow-up email may receive lower opens than an event invitation or newsletter.

It is also recommended to use an email marketing software that automatically adjusts send times based on your subscriber’s time zone, such as Mailchimp’s Timewarp feature. This ensures that your emails are being delivered at the best time to generate the most engagement.

Friday

Depending on the type of email campaign and the audience, Friday could be an excellent day to send a marketing message. For example, if you need to generate feedback on an event you hosted or an abandoned cart email for a business to consumer conversion, Friday’s around lunch time may work best. This is because emails sent during this time tend to have the highest open rates of the week, since people are already on their lunch break.

While these are the ideal times to send an email, it’s important to remember that every audience is different and their preferences can change. For this reason, it’s important to test different times and monitor the results of your campaigns to see which times work best for you. Using past email engagement data can help you narrow down the best time to send your next marketing message. So what are you waiting for? Start your email marketing campaign today!