Email marketing is one of the most cost-effective and high-converting ways to engage with your customers. It can be used to nurture leads, raise brand awareness or make sales.

Your subject line is what grabs your subscriber’s attention before they open the email. Make sure it includes a compelling question, a deadline or a special offer to encourage people to read your emails.

Create a list

Email is one of the most effective ways to grow a business, and having an email list can lead to more online sales. It also helps you stay top of mind with potential customers. However, it is important to remember that your emails must be valuable and relevant. Sending emails that are not relevant will only annoy your subscribers, and they will unsubscribe. You can start by creating a welcome email that will automatically send to new subscribers when they join your list. You can use this to offer a discount, share a success story or simply thank them for their interest in your business.

Make it easy for your audience to sign up for your emails by adding email subscription forms on your website and social media accounts. You can add these to your sidebar, in-page popups or exit-intent forms. You can also include a checkbox on your contact form that asks visitors to opt-in to receive marketing communications from you.

Make sure your email list is permission-based and compliant with data protection laws by using double opt-in signup. This ensures that all your subscribers have given their explicit consent to receive commercial emails from you. It is also important to regularly clean your email list by removing inactive subscribers and duplicates. This will keep your deliverability rate high and help you comply with data protection laws.

Design a template

A well-designed template is essential for an email campaign. It can help you create a brand-consistent look for your emails, and it can save you time when creating new messages. It also helps ensure that your emails display correctly on all devices. This will improve your chances of getting them into the inbox and not in the spam folder.

Before you start designing your email, it is important to understand the goals of your campaign. Knowing your audience will make it easier for you to craft an irresistible call-to-action and create compelling content. Additionally, it will help you determine whether you need to include a link in your email to drive traffic.

One of the most important aspects of an effective email is ensuring that it is easy to read. Too much text can be overwhelming and a turn-off for subscribers, so it’s important to use white space and enlarge font sizes. Including graphics can also break up the text and make it more readable.

When you’re done, click the three dots and select “Save as template.” Enter a name for your new template and then choose who can access it. You can find the template in your templates dashboard or in the “Saved templates” category in the classic builder. You can also rename or archive the template to make it easier to locate.

Write a compelling subject line

An email subject line is a key part of your message and should grab the recipient’s attention. It should be short, concise, and relevant to the email’s content. It should also be unique to each person who receives it. This will help your brand stand out amongst the competition.

Subject lines with a sense of urgency can generate clicks because the email will make it seem like there is a limited amount of time to take advantage of an offer. These emails are great for alerts and promotions, but should be used sparingly to avoid becoming “the company that cried wolf” and losing trust.

Another way to grab your audience’s attention is by using questions in the subject line. This will give the recipient a hint as to what is inside the email, and will buy you a few seconds of their attention while they think about how they would answer the question.

It’s also important to remember that email subject lines are often cut off on mobile devices, so you need to keep them short and simple. Excessive punctuation, capitalization, or emojis can quickly detract from your email’s credibility and may be considered a spammy red flag by mailbox providers.

Include a call to action

A call to action is an essential element of any email campaign. It should be clearly visible and easy to understand. A good CTA can increase the conversion rate of your cold emails by a significant margin. A CTA can be as simple as a button or a hyperlinked text. However, the type of CTA you use depends on your email marketing campaign.

Email marketing campaigns are often designed to evoke specific emotions in the audience. If you can successfully evoke the desired emotion, then your audience will respond to your call to action. For example, if you are running an e-commerce campaign, you may want to use an email that prompts customers to complete their purchase. Emails that include phrases like “you have items in your cart” and “don’t forget to finish your order” can prompt customers to take action.

It’s important to note that many rookie marketers make the mistake of putting their call-to-action in an awkward place within the email. They might place it too high or too low, or they might bury it in the middle of an otherwise lengthy email. These errors can cause the email to be unreadable or confusing, which will discourage subscribers from clicking it. The best way to avoid this problem is by testing the effectiveness of different CTA formats and using A-B tests to see which one performs better.